Thursday 27 September 2012

Web Marketing Ideas and Tips

Like the previous decade, the present decade too belongs to web marketing. For business owners - small, medium and large, marketing their website online is critical for surviving tough competition and emerging successful. While web marketing is a tricky business, here are some great web marketing tips and ideas to ensure greater reach, more traffic and of course more customers.

Online Marketing – Tips & Tricks

If you are a business owner, it is important to actively pursue the following tips and tricks in order to ensure website success:

Conventional Advertising

SEO & Paid Search: One of the most commonly used web marketing techniques includes SEO and paid search or PPC. Listing website on organic search is a long-term process but can deliver great results with consistent and dedicated efforts.

Paid search or PPC is yet another widely used marketing channel that delivers instant traffic and conversions. Even with a minimalistic budget, a well-optimized PPC account can deliver consistent returns over a period of time.

Social Media: The latest kid on the block, social media is definitely a bone of contention for all companies. A brand page on Facebook with a huge fan base, large number of followers on Twitter and LinkedIn has become crucial in building a strong online brand as well as increase client base.

Innovative Ideas

Viral Campaigns: Viral campaigns have emerged as one of the most preferred forms of promoting your brand. While it may not be directly linked to online sales, a funny video commercial or series spread through Facebook, Twitter, YouTube etc. can definitely garner large number of eyeballs and make your brand popular within a relatively short span.

Organize a Meet-up for Online Professionals and Experts: While this can be a more expensive and an elaborate affair, it can certainly go a long way in establishing your brand value and enhance your credibility, which in turn can enhance conversions.
Each of these methods is a strong web marketing pillar in itself and can contribute heavily in delivering high returns for your digital efforts.

Monday 17 September 2012

Advantages of Working with Professional SEO Company

For many business owners, SEO is the most preferred form of online marketing. The reasons are obvious. SEO is free and can ensure increasing traffic and conversions. However, getting successful with your SEO efforts is not easy. For your SEO efforts to deliver the desired results, it is recommended that business owners entrust the job to a professional SEO company.

Why a Professional SEO Company

While there are several reasons for partnering with a professional SEO company, some of the most prominent reasons are as follows:
  • Defined Process: SEO is a vast domain and consists of numerous strategies, techniques and modules which can confuse a layman or a novice. Dealing with a professional SEO company ensures that you follow a systematic process. Companies usually follow a process that involves thorough analysis of company profile and website, competitor analysis, keyword search, keyword-based website optimization and off-page SEO activities, all in the same order. It is only when businesses closely follow all these steps that they can truly get successful with their SEO campaigns.
  • Experienced Team of SEO Experts: One of the greatest advantages of working with professional SEO companies is that there is a team of experienced SEO professionals and experts who know exactly what route or what strategies to execute for a specific website profile. The biggest challenge in SEO is to choose the exact path among the tens and thousands available.
  • Knowledge: This is it! The most important factor necessary to ensure SEO success. With a pool of experienced SEO professionals and experts, it is difficult to beat a professional SEO company in terms of knowledge. Most SEO professionals have contacts with industry-insiders which help a great deal in specific areas like press releases, article distribution, directories etc.
  • In Sync with Latest Happenings: The digital world is one of the most dynamic spheres and SEO too is no different. Each day, there are new trends, new models and new strategies being born that keep churning the SEO industry. Search engines too, keep releasing frequent algorithm updates. It is difficult for non-professionals to stay updated with so many changes. However, for a professional company, it is a part of its daily activities.
  • Experience in Handling Diverse Profiles: Professional SEO companies are experienced in handling a range of clients and profiles. This makes them adept at handling any challenge that may emerge while dealing with niche and competitive domains.
Apart from these, professional SEO companies ensure that once the website ranks at the top it also maintains its position and stays there for a longer period.